Indulge in fashion you can feel good about.

We create products with a style of luxury that promotes high quality and magnificence while continuing to strengthen the local economy and preserving the environment. | 100% Handmade in Ecuador.

POSITIVE LUXURY

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Size Chart

Find your hat’s perfect fit

DISCOVER YOUR SIZE

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Care

How to care for your Toquilla Straw hat

CARE GUIDE

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Blog

Welcome to our world of travel & style

LATEST POSTS

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Press

Online & Printed Press on Prymal

WE LOVE PRESS!

ECO LUXURY

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The Butterfly Mark

In 2013 PRYMAL proudly joined the best luxury brands in the world by receiving the Blue Butterfly trust mark of positive living by Positive Luxury! Positive Luxury is the global award-winning membership program behind the Butterfly Mark, which is awarded to brands and companies that are taking steps towards social and environmental sustainability.

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SUSTAINABILITY

Sustainable fashion is all about creating products that support the designers, the local economy and the planet beyond just the immediate future.

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FAIR TRADE

Prymal is fully committed to working directly with local artisans, paying them appropriate prices for their hard work and ensuring good and healthy working conditions.

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HANDMADE PROCESS

The handmade process behind each Prymal’s piece is a meticulous one. Involving many artisans and a technique that is passed from generation to generation.